Using an email signature line to market your small business

When you communicate via email on behalf of your business, what’s at the bottom of your messages? Do you simply type your name, or do you have a carefully written signature line? This very simple and free small business marketing tool is extremely powerful. Everyone knows they should include their contact information in their email signatures, but why not add some more information there to entice people to visit your website? You don’t know if your email message will stop at your original recipient. It could be forwarded to many different people.

You obviously should include a link to your website and your business blog if you have one. If you have an ebook for sale, or another type of info product, you should be trying to sell that with your signature line as well. You don’t have to write a novella, you should keep your signature line fairly short, but why not get creative? Make it irresistible for people to follow your link and check out your site. Change it up from time to time as well, so frequently emailed contacts aren’t always seeing the same thing. Keep your small business branding in tact, but don’t be afraid to mix it up a bit. An email signature is such an easy thing to do it should be a part of every small business marketing plan.